It was midnight and I couldn’t sleep.
The ideas were flowing
I just witnessed another business struggling.
Not enough customers
Not enough sales
Exhausted business owners
And price reductions to keep the doors open
The ideas were flowing and I then asked, can I help that business, can they get more customers, can they get more sales, can they enjoy business again
That is why I launched JM Business Coach.
I was driving along and I noticed a new fitness retail shop I love fitness so I said I might visit
A few months had passed and I decided to visit after seeing a sign ‘closing down sale’.
As I approached I could sense things were not good, not a car in the carpark, not a customer in sight.
I asked the Sales Assistant how are things, he said things are ok, he then explained they are having troubles as not enough people are coming to the store due to competition and once they sell the product customers are not happy to pay for the installation.
This is a common problem, I call it the ‘Snowball effect.’
Its when major problems stack up on top of each other and the snowball becomes so big it starts to push you backwards.
I wished them well and in a few short weeks later the shop was closed.
Never able to offer its great product to the marketplace.
At the time I was working as a General Manager for a consumer leasing company. A large part of the role was involved with marketing, how to get more customers and how to sell to them again.
I thought about that shop for many months and thought I could have helped them with the things I know and have used over the years, they may still be around offering jobs, providing service and maybe even growing into a bigger business.
That is why I started JM Business Coach
Put simple, I help local businesses get more customers and then continue to grow.